Ad test budget calculator
Estimate clicks, conversions and total campaign cost before committing a test budget.
How the calculation works
Estimated clicks = media budget ÷ assumed CPC. Estimated conversions = clicks × conversion rate. Average daily media allocation = budget ÷ days.
What to include
These are planning assumptions, not a forecast or evidence that your account can deliver. A fractional conversion is an average expectation across repeated tests. Actual spend can vary by day. Check the platform’s current minimum budget and pacing rules before choosing settings.
Your inputs are calculated locally. We do not submit them or include them in analytics. These tools estimate advertising economics; they do not predict campaign performance.