Break-even ROAS calculator
Find the revenue return and acquisition cost your first order can support.
How the calculation works
Contribution = order revenue − variable costs. Break-even ROAS = revenue ÷ contribution. Maximum media CPA = contribution.
What to include
Include product cost, payment fees, shipping you subsidize and expected returns. Use revenue consistently before or after tax. This threshold excludes agency fees, overhead and future purchases. If variable costs equal or exceed revenue, no positive advertising spend breaks even on the first order.
Your inputs are calculated locally. We do not submit them or include them in analytics. These tools estimate advertising economics; they do not predict campaign performance.