CPA and acquisition cost calculator
Calculate media cost per acquisition and cost including the campaign fees you enter.
How the calculation works
Media CPA = ad spend ÷ acquisitions. Cost including entered fees = (ad spend + other acquisition costs) ÷ new customers.
What to include
Use new customers for customer acquisition cost. If your event is a signup or lead, the result is cost per that event instead. A complete business CAC may also include sales salaries, software and creative costs. This calculator only includes the costs you enter.
Your inputs are calculated locally. We do not submit them or include them in analytics. These tools estimate advertising economics; they do not predict campaign performance.