Lead value and maximum CPL calculator
Estimate the contribution value of a qualified lead or raw inquiry using your sales rates.
How the calculation works
Qualified lead value = customer contribution × close rate. Raw inquiry value = qualified lead value × qualification rate.
What to include
Use contribution after variable delivery costs. These are expected values across a group of leads, not guaranteed values for each person. Allow room for sales costs, overhead and profit before setting an affordable bid. The model assumes the rates you enter represent the same funnel.
Your inputs are calculated locally. We do not submit them or include them in analytics. These tools estimate advertising economics; they do not predict campaign performance.