CPC calculator
Calculate average cost per click and click-through rate from your campaign totals.
How the calculation works
Average CPC = ad spend ÷ clicks. CTR = clicks ÷ impressions × 100.
What to include
Average CPC is the price paid across reported clicks. A maximum CPC bid is a separate campaign setting. Match dates, currency and report filters before comparing channels. Clicks are not customers; check the conversion rate and acquisition cost too.
Your inputs are calculated locally. We do not submit them or include them in analytics. These tools estimate advertising economics; they do not predict campaign performance.